Target Audience

The products that our company provides are for quite a specific target audience. The customers will be people who are always looking for ways to stay eco-friendly and really care about the environment.

The types of people who will be looking to buy our bricks will be creative innovators, who are always moving forwards towards a better future. We expect that we will attract design minded people, who will buy our products and use them imaginatively on small or large projects to boast the individual characteristics of each reclaimed brick.

All bricks will be sorted according to quality and type, and then sold according to what the customer is looking for. This means that the bricks will be taken from various demolition projects in and around the London area.

Although our products are renovated from demolitions, they will not be cheaper than new bricks, but customers will be investing in preserving the heritage of London and the products being very good for the environment.


jade-almand:

Application of Branding - Mock ups

More application of the pattern, to represent the brand across objects.


The logo itself is a repetitive pattern. So by repeating the logo as a intricate patten it can represent the brand effectively, when used across other items. E.g. envelopes to send mail to customers.


jade-almand:

Final colour choices for Brand.(in order) - faf4d9, cdc9c4, 767070, 7994a9, 36546b, 769695, 8f8698, 665b81, 286e62, acc2b6, 37383c

We feel these six colours are the best for our branding, they are cool tones which represent eco-friendly values. The blues and greys represent forward thinking and the innovative. Green also represents tradition as well as environment.

jade-almand:

Final colour choices for Brand.

(in order) - faf4d9, cdc9c4, 767070, 7994a9, 36546b, 769695, 8f8698, 665b81, 286e62, acc2b6, 37383c

We feel these six colours are the best for our branding, they are cool tones which represent eco-friendly values. The blues and greys represent forward thinking and the innovative. Green also represents tradition as well as environment.


Brick Brand Logo
This is the second logo idea I had. The design is inspired by group conversations about the patterns in building made by bricks. The patterns are usually in older buildings which is what we are playing upon: heritage and bricks. The design is simple and easy to draw and easy to remember. This idea is what a few other of my group mates rate going down the avenue of, and I feel my design here could definitely be improved upon.

Brick Brand Logo

This is the second logo idea I had. The design is inspired by group conversations about the patterns in building made by bricks. The patterns are usually in older buildings which is what we are playing upon: heritage and bricks. The design is simple and easy to draw and easy to remember. This idea is what a few other of my group mates rate going down the avenue of, and I feel my design here could definitely be improved upon.

Patterns in buildings made by bricks


Brick Brand Logo

This is the logo I have designed for our fictional brick company. The logo is inspired by the drawings I did in my sketchbook when I pushed myself to draw a brick as many different ways as I could. The patterns I created whilst studying the brick I found were really interesting, so when doing logo designs I pushed them further. I tried to relate this frogging pattern of the brick to being an eco-friendly company. The triangular repetitive shape is to symbolise the eco friendly values of our company. 

London Brick

(Above is the pattern of the brick that I am inspired by whilst drawing this logo.)


stephanieldavis:

Burgwela
Name Yesterday I was doing more research to come up with another alternative for our name and logo. I started looking into Old English words and wrote down anything related to our company values.  One that we all liked was ‘Burgwela’, which in Modern English translates to city wealth; treasures / ‘treasure of a city’. We found this was a good way to encapsulate our company purpose - preserving this product that is so integral to London.
 Source: A Handy Anglo-Saxon Dictionary, 1885: http://archive.org/stream/handyanglosaxond00grei/handyanglosaxond00grei_djvu.txt

Brand Names
We have been toying with the name KNIGHTS OF FLETTON relating to the history of the London brick, and where it originally comes from: Fletton. The London brick used to be named the Fletton until it became more popular in London and the name was changed to the London brick. Also the Knights relating to the bricks history being saved by us, and reused in different projects. We have all been positive with this idea, but have also been exploring different routes before our tutorial.stephanieldavis was looking into old English words, and came across the word BURGWELA which means treasure of a city. I really like this idea and think it is more catchy and easier to remember than the Knights of Fletton. The word is old but to me it sounds quite innovative and modern.

stephanieldavis:

Burgwela

Name
Yesterday I was doing more research to come up with another alternative for our name and logo. I started looking into Old English words and wrote down anything related to our company values.
One that we all liked was ‘Burgwela’, which in Modern English translates to city wealth; treasures / ‘treasure of a city’. We found this was a good way to encapsulate our company purpose - preserving this product that is so integral to London.


Source:
A Handy Anglo-Saxon Dictionary, 1885: http://archive.org/stream/handyanglosaxond00grei/handyanglosaxond00grei_djvu.txt

Brand Names

We have been toying with the name KNIGHTS OF FLETTON relating to the history of the London brick, and where it originally comes from: Fletton. The London brick used to be named the Fletton until it became more popular in London and the name was changed to the London brick. Also the Knights relating to the bricks history being saved by us, and reused in different projects. We have all been positive with this idea, but have also been exploring different routes before our tutorial.
stephanieldavis was looking into old English words, and came across the word BURGWELA which means treasure of a city. I really like this idea and think it is more catchy and easier to remember than the Knights of Fletton. The word is old but to me it sounds quite innovative and modern.


Colour Schemes
I have been exploring potential colour schemes, which colours work together and compliment each other. The colours I feel that represent our branding best are the greens, blues and greys. Green representing our eco-friendly values. Blue representing being an innovative idea and product. I feel we need to stay away from the colour red because in a great proportion of the brick related brands I have looked at, it is the main colour featured. 

Colour Schemes

I have been exploring potential colour schemes, which colours work together and compliment each other. The colours I feel that represent our branding best are the greens, blues and greys. Green representing our eco-friendly values. Blue representing being an innovative idea and product. I feel we need to stay away from the colour red because in a great proportion of the brick related brands I have looked at, it is the main colour featured. 


Typographic Detailing and Layout

Today I took part in a workshop focused on looking at creating layouts with given text. The three layouts I made were each given different restrictions. The workshop was really useful as we (me and paulinekorp) had to create these spreads in a given time, which put us under pressure. But it showed us how working this fast can produce a lot of outcomes (not all good!). The specific terms I was refreshed on were:

Rag, indent, outdent, line spacing, flush left & right, optimum line length (39-45 letters), hierarchy, hang lines, margins and grid systems.


When I was walking home this afternoon, I began to notice how a large proportion of the pavement and road is made up of tiny stones. There are a lot of different shapes and colours of stone which means there will be a lot of different types of materials used to create them. I am now thinking our company for recycling bricks could also sell the debris of bricks to projects like this. Maybe even look into selling to town councils.



"The REBRICK solution to making waste a resource."
Rebrick is a company from Denmark, who take bricks from demolition projects, and using the technology of vibration, they renovate the old bricks so that they can be used again. It is a sustainable and fashionable way to build new or restore buildings. The rough textures give the bricks character : this could be what we use to sell the old bricks, giving your new projects character and keeping it eco-friendly as well as being cheaper than new bricks.
This was the idea we had, was to market bricks which have been renovated but I wasn’t sure how we could renovate them as doing it all by hand one-by-one would take an extremely long time. This may be the answer.


Design inspiration websites and blogs we have gathered in our PAL group with the first years.

Design inspiration websites and blogs we have gathered in our PAL group with the first years.


Brick Charity

Regrouping up again, we have discussed how the brick doesn’t need to be branded as an individual brick: it can be branded in any way we like at all. With this in mind, we have been thinking about some new ideas and someone in the group suggested creating a charity based on bricks and helping people. The charity would give people the opportunity to help projects in need, like building homeless shelters. The charity would get bricks from demolition’s and buy other materials with money donated to the charity. It would be London based.

We aren’t completely sure if we are going through with this idea yet, but I have been looking at logos and which ones work and which ones don’t. There are so many charities across the UK so the logo and name of ours would need to stand out.

Possible name ideas: 
Arazu : The god of construction.


Bricks Bricks Bricks